Built to change the market, not to fit it, Bourne Global is now GBPO Solutions accredited.

The Origin Story

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“I started Bourne Global because I saw a clear gap in Cape Town. Plenty of great service centres, but very few that could actually sell into the UK. Most were solid on inbound, but when it came to outbound and cross-border persuasion, they fell short.”

This wasn’t just a theory Matthew Brylowski had from a distance. It was something he experienced first-hand while running a business in Manchester.

At the time, he hired a Cape Town outsourcer to support operations. On paper, it looked perfect: great people, strong infrastructure, competitive costs. But in practice, conversions were weak, conversations felt forced, and the team couldn’t deliver.

“I originally hired a local outsourcer for my Manchester business and flew over when they couldn’t convert. On the ground, I realised the missing piece wasn’t talent… it was sales DNA: UK buyer psychology, tone, pacing, humour, compliance, and coaching geared to revenue, not just ticket handling.”

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The Turning Point

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That trip could have ended as a failed outsourcing experiment. Instead, Matthew saw the opportunity to build what didn’t exist yet: a model that fused Cape Town’s talent with a UK-calibrated sales mindset.

“So we built a different model: UK-owned and managed, Cape Town powered, specialising in outbound that feels local to the buyer. We train mindset and message, not just scripts; we coach for influence, not call length; and we treat people as professionals, not ‘seats.’ Anyone can answer a query. Our edge is turning conversations into customers, ethically, compliantly, and at scale.”

This was the pivot point. Instead of walking away, Matthew doubled down. He created Bourne Global not to fit the existing market, but to change it.

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What Struck Me Most

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What struck me most while hearing this story is how much of Matthew’s personal philosophy runs through the company. He doesn’t see sales as numbers. He doesn’t see outsourcing as seat-filling. For him, it’s about psychology and connection.

It’s about teaching people not just what to say, but why it works. It’s about professionals who understand the nuances of UK buyers, how humour, pacing, and empathy build trust far more than pressure ever could.

The more Matthew spoke, the clearer it became: Bourne Global isn’t just a business. It’s an extension of him.

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Built to Change the Market

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Matthew’s career has always been about bridging cultures and expectations, finding the space between what clients need and what teams can deliver, then building something that strengthens both.

Bourne Global reflects his refusal to accept mediocrity, his belief in Cape Town’s talent, and his drive to unlock that talent with the right model.

“Our edge is turning conversations into customers… ethically, compliantly, and at scale.”

That line isn’t just a tagline, it’s the heartbeat of Bourne Global. It’s the DNA that runs through every outbound call, every compliance measure, every client relationship.

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More Than Just Outsourcing

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That’s why this story matters. Bourne Global wasn’t built to slot neatly into the outsourcing market. It was built to redefine it.

It began with Matthew’s frustration at outsourcing done wrong, and his decision to do it differently. Today, it continues as a company proving that the right DNA—part psychology, part culture, part compliance, can turn conversations into lasting customer relationships.

And that leaves the next question: Why Cape Town?

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