Why Cape Town? Matthew’s answer might surprise you.

Why Cape Town?

‍

Matthew’s answer might surprise you.

‍

When asked why he planted the flag for his business in Cape Town, Matthew Brylowski doesn’t even pause.

“I chose Cape Town purely for the people. In a quick amount of time, I gathered the sense that the people were very down to earth, easy to chat to, and always welcoming. Something I knew would resonate with our Western audiences.”

‍

For Matthew, this isn’t just a personal preference. It’s the heart of how he runs an outsourcing business built on human connection. Whether it’s outbound calls, compliance-driven services, or other outsourcing operations, the people delivering the work matter just as much as the processes behind it. In fact, the culture of the team is often the deciding factor when choosing where to expand outsourcing capabilities. “It’s one thing to have processes in place,” Matthew says, “but it’s another to have people who naturally embody warmth, clarity, and responsiveness. That’s the kind of environment that makes outsourcing truly effective.”

‍

Whenever Matthew lands in Cape Town, he describes it as a kind of instant calm.

‍

“Any time I’m in Cape Town, it’s like a magical sense of relief. I can’t pinpoint exactly what it is, maybe it’s the glorious mountains, the everlasting blue skies, or even the fresh sea air… something just feels right, almost ancestral.”

‍

That sense of belonging isn’t just poetic, it shapes how he manages outsourcing teams across multiple regions. Running operations across time zones requires clarity, resilience, and balance qualities the city naturally inspires. Cape Town’s energy allows Matthew to think strategically about outbound services and how to maintain consistent compliance standards while scaling globally. “I often tell my managers that the rhythm of the city itself teaches lessons about flow and balance,” he explains.

‍

Outside the office, Matthews’s relationship with the city goes beyond work.

‍

“I’m a big foodie, and having travelled the world, you cannot beat the quality of ingredients here. Anywhere you go, the food hits different, so firstly, the restaurants. I also like running down the Sea Point promenade and sometimes as far as Camps Bay true nature bathing with breath taking scenery. Finally, there’s no better feeling than hiking up Table Mountain and taking in the views after the graft. Really, truly rewarding.”

‍

Those routines, food that inspires, nature that restores, and challenges that reward hard work and mirror the rhythm of how he approaches business. In outsourcing, delivering a high-quality outbound call campaign requires a similar balance of effort and reward. A team that’s motivated and inspired can manage complex compliance requirements while still creating warm, conversational customer interactions.

‍

Matthew also emphasizes that Cape Town’s lifestyle influences team productivity. “You can’t separate where people live from how they work, especially in outsourcing. A clear mind, a rested body, and inspiration from your surroundings show in how people manage both outbound tasks and compliance-heavy operations.”

‍

Of course, the choice of Cape Town is also strategic. The city has grown into a global outsourcing hub with a multilingual, culturally aligned workforce, genuine and conversational communication that’s key for outbound calls, and strong legal and tech infrastructure to ensure compliance at every stage.

‍

“When someone from Cape Town talks to a customer in the UK, it feels natural and warm instead of scripted. That builds trust and long-term relationships,” Matthew explains.

‍

For clients, this combination means seamless outsourcing of outbound operations, supported by reliable compliance measures. GDPR, data protection, privacy, and labour laws are all built into the way the teams operate. “I want clients to feel confident that while we’re human and conversational, we’re also fully compliant and reliable. That’s the advantage of Cape Town’s outsourcing ecosystem.”

‍

Every region has its hurdles, time-zone coordination, scaling without losing culture, and staying ahead of evolving regulations. But Matthew sees these challenges as opportunities to improve outsourcing systems, strengthen teams, and enhance outbound services.

“Every compliance requirement or operational hurdle is really a chance to build smarter outsourcing solutions,”

‍

He emphasizes that the key is keeping people at the centre. Even when handling high-volume outbound campaigns or complex compliance protocols, teams can maintain quality if culture and processes are aligned. “You can have perfect systems,” he adds, “but if your people aren’t motivated or engaged, the outsourcing results won’t meet expectations.”

‍

In the end, Cape Town isn’t just where the company operates, it’s part of its identity. The warmth of its people, the calming energy of the city, the food and culture that balance out the workday, and the infrastructure that allows a local team to deliver global outsourcing standards, these are the ingredients that keep the business thriving.

‍

Matthew puts it simply:

“Why business in Cape Town? After reading my previous answers, can you blame me?”

Cape Town might be the heart of the business, but leadership is the backbone that keeps it strong. In our next episode, we’ll pull back the curtain on Matthews leadership style, how he motivates his teams, tackles challenges head-on, and builds a culture that scales without losing its human touch.

‍